Start with a moment of surprise. Then design a ring that tells your story.

Did you know, 80% of women would prefer to design their engagement ring with their partner? That really surprised me.

On the other hand…

Men feel they need to take the lead, do the romantic thing of getting down on one knee and so there’s understandable scepticism. The thought of bringing up the possibility of doing things differently seems unthinkable.

And so this gave me an idea.

If you want to create a truly personal engagement ring without losing the magic of a surprise proposal — this is for you.

Number one:

Start with a meaningful gemstone. Ethically sourced. Not always a diamond (although it can be).

Number two:

Propose with your chosen gemstone. Make memories in the moment. Give her a story to tell when her friends ask, "so how did he propose?"

Number Three:

Then design the ring together that reflects your story together. This starts with a bespoke ring consultation and ends with the finished engagement ring.

Because the best stories aren’t found in a shop windows of mass produced near-identical diamond rings.

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What are you afraid of?

A common fear men have is “Will she be disappointed there isn’t a ring yet?” In reality, disappointment comes from a ring that doesn’t feel like her. A gemstone proposal prevents that entirely — because she’ll help create it.

Why couples love this experience

You're ready for this next step, but:

  • Everything you've seen starts to look the same
  • You want the ring to be unique to this story
  • You want a surprise moment and to design together
  • You're feeling overwhelmed by choice and pressure.

This process was made to take the pressure off and put the focus back on what really matters: your relationship.

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Here's how it works

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  • Step 1: Join the waitlist

     You’ll be the first to hear when spaces open and receive a guide to help you prepare for the process.

  • Step 2: Book a discovery call

    Once your spot opens, we’ll chat about your story, style, and what matters to you both.

  • Step 3: Choose your gemstone

    A special stone chosen with care, sourced for beauty and durability.

  • Step 4: Propose your way

    Your moment. Your way. And it will be unforgettable.

  • Step 5: Design the ring together

    A collaborative process guided by Ruth to bring your story to life.

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What you get

  • A carefully selected, ethically sourced gemstone
  • Guidance on planning your proposal
  • A personalised ring sketch to spark ideas
  • The chance to design something meaningful together
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Made for couples who want...

  • A meaningful and thoughtful proposal
  • A ring designed together after the "yes"
  • Guidance from a designer who cares about your story
  • Something you can both be proud of forever

Not for those looking for a quick, off-the-shelf solution.

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P.S.

If you’ve been unsure about how to choose the right ring without ruining the surprise, this is your answer.

The proposal is the start of your story together — not the end of a stressful shopping trip.

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